The Team

Kristen Ayer (Formerly Kristen Wade) - Founder, Chairman & CEO 

Kristen spent nearly a decade on Wall Street, most of her time at Lehman Brothers and Goldman, Sachs & Co. Kristen worked closely with all areas of the investment bank during her Wall Street tenure, including private equity, investment banking, equity capital markets, private client services, and asset management.  At Lehman, she serviced the venture capital community and entrepreneurs of private technology, telecommunications, and health care companies with their investment banking and capital needs. Frequently, entrepreneurs asked for her assistance in selling some shares of their companies while they were still private, something that was nearly impossible. This is how the idea of NETCIRQ was generated. Kristen left Wall Street to join the senior management (EVP of Corporate Development and EVP of Business development) team of an e-commerce consulting firm, Etensity (now DDLabs), then founded NETCIRQ in 2000.  She received her B.S. and B.A from Xavier University, and her M.S. in Finance from Boston College.

Kristen is on the board of Junior Achievement and in her free time enjoys yoga, fine dining, real estate, traveling, hiking and watching baseball and college football.

Ahmed Abu Deiab - Associate

Ahmed joined NETCIRQ from Financial West where he was a research analyst focusing on both private and public companies. He is also an entrepreneur, CEO and Founder, of Ocean Limousine, running all aspects of the business. He graduated from San Francisco State with a B.S in Business Administration and is currently pursuing his Masters in Finance at Golden Gate University. He is fluent in both English and Arabic and resides in San Francisco with his lovely wife.

Dave Parikh - Analyst Intern

Dave is currently a student at UC Berkeley where he is pursuing a degree in Business Administration and Economics. A native of the Bay Area, he grew up as a sports fanatic and played six different sports over the years. He is currently the Vice-Captain of his professional dance team at UC Berkeley and a project manager of Venture Strategy Solutions, a student-run consulting organization. When he is not busy studying or engaged in extracurricular activities, Dave enjoys spending time with his friends and family.  

Shirley Hu - Marketing Intern

Shirley joined NETCIRQ from China International Capital Corporation where she was an investment banking intern researching, analyzing and supporting clients of both private and public corporations. She also interned at Pure LeapFrog and  Zoomlion. She is the co-founder of Orator@Berkeley and Secretary General of the Love Scholarship. She is pursuing her BA double majoring in Economics and Sociology from University of California, Berkeley. She is fluent in English, Mandarin, and basic French.

Advisory Board

  • Frank Bonsal Jr. - Founder of NEA (New Enterprise Associates)
  • Andrew Hart - Former Senior Managing Director, Bear Stearns
  • Chris Kitze - Founder of, NBCi, Former CEO of